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The Beijing Olympics wants to leverage on the shifting media landscape and younger audiences’ appetite for VR content; Social media posts on Olympic channels such as TikTok, Instagram, Facebook, Twitter, and Weibo generated 3.7 billion engagements. Hence, China Mobile has announced that their virtual reality experience would be free in Hong Kong for the Winter Games.
Tokyo 2020 marks a watershed moment in Olympic broadcasting history. With digital platforms bringing the games to a whole new generation of spectators. As such, the Beijing Winter Games, China Mobile intends to accomplish the same in Hong Kong.
The Chinese telecom giant’s local branch has obtained the Winter Olympics’ virtual reality (VR) broadcast rights. Which is providing Hong Kong viewers with a unique immersive viewpoint on the Games.
Panoramic 360 VR format.
China Mobile will stream on-demand highlights of the contests in a panoramic 360 VR format as part of the agreement. The content will be available from February 4 until February 28.
3.7 billion engagements were created by social media posts on Olympic channels such as TikTok, Instagram, Facebook, Twitter, and Weibo during the Tokyo Games. That is representing unprecedented audience growth for traditional broadcast platforms.
As with the Tokyo Olympics, internet will play a key role in how consumers experience the Beijing Olympics. Virtual reality has the potential to alter the way sports material presents. According to a recent PwC report, VR content is one of the fastest growing media genres, exceeding movies, traditional video games, and music.
China Mobile announced that its Olympic VR video would be available for free, with viewers controlling dynamic angles and locations via the UTV app on their mobile devices.
As part of the arrangement, China Mobile will also sponsor short track speed skating prospect Sidney Chu, who will be featured on the UTV app during the Games.