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Dana White, the president of the Ultimate Fighting Championship (UFC), has great ideas for the UFC’s future in the metaverse, including hosting virtual reality (VR) fights.
Beginning in the calendar year 2022, White and the UFC will organize their first pay-per-view events. The event will kick off with UFC 270, which will feature a historic heavyweight matchup between Francis Ngannou and Ciryl Gane.
White, on the other hand, has always had a vision for the future of MMA, particularly his own brand. White raised eyebrows in a recent interview on the Full Send podcast when he discussed his aspirations to merge MMA battles with virtual reality.
“We want to fight in the metaverse,” White explained. “This is a project that we’ve been working on for quite some time. It will be a real-life combat that takes place in the metaverse.”
When asked to elaborate on what it would look like, White recounted the scenario.
“It’d be at home with the kids, so you put your fucking glasses on and fucking get up and go for a stroll. We’re still working on it, but it should be ready shortly. In the metaverse, we’re going to fight. It’s going to be a battle royale.”
Fans will be able to buy tickets and virtually attend these events, according to White.
The metaverse is an internet-based network of virtual worlds, specifically tied to the Oculus Quest virtual reality headset. In recent months, devices like the Oculus have grown in popularity.
White and the UFC are attempting to adapt to the times as virtual reality becomes a bigger part of the current technology evolution. It’s unclear when all of this will happen, but it appears to have been planned for some time and could happen this year.