The Story Behind Williamsburg’s NFT Graffiti Hype

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As recent blockchain endeavours from the likes of Prada have showcased, offering NFTs alongside physical counterparts is becoming more common. Although many of these come with essential add-ons rather than being exact physical replicas, one New York-based artist has set out to manifest NFT artwork in one of the most fitting and decentralised ways within the physical realm – graffiti art. 

The artist in question is called ‘Masnah’. He began his NFT graffiti journey after noticing the vast amount of graffiti-based NFTs, but a lack of NFT-based graffiti. To flip the switch, Masnah took to the CryptoPunks Discord community, wherein he proposed the idea of collaborating with holders to paint their Punk as graffiti art somewhere within the city’s suburbs.

The idea took off with relative success, seeing Masnah make multiple commissions, with the first being with the owner of a cowboy Punk. The Punk was painted on North 14th Street between Nassau and Wythe avenues, where, as with the premise of blue chip PFP NFTs, the owner flexed the physical manifestation on Twitter, which essentially kick started the demand for NFT graffiti in and around Williamsburg. 

With a rush of commissions being formed, Masnah was lucky enough to find a graffiti-friendly fixture which he was able to paint all of his clients’ NFTs on. The building in question is the Roebling apartment block, which has now became notorious for sporting blue chip NFT PFP art. The owner of the building even (ironically) sourced anti-graffiti coating so that the murals couldn’t be vandalised once complete. For many a blue chip owner, getting a spot on the Roebling apartment block became not just a flex, but an investment strategy. 

The next stage of Masnah’s NFT graffiti journey saw him create his own NFT collection dubbed ‘Another Flex on the Wall,’ where to commission a mural, token holders must buy one of Masnah’s tokenised bricks for 1, 1.5, or 2.5 ETH depending on the mural’s size. Through this, holders will own a digital and physical graffiti piece of art, with ownership of the physical piece also being recognised on the blockchain by being embedded in an NFT.  

With the Roebling apartment block now covered in blue chip NFTs, and his NFT collection rendering an impressive 70 ETH in trade volume thus far, it’s safe to say that Masnah’s realm-transcending NFT concept is quite likely here to stay. Another artist by the name of ‘Manny Links’ is said to be running a similar business in LA, a haven for Web3 in the USA.

Image credit via: Twitter


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