Four months after inaugurating British bank HSBC into its ecosystem, The Sandbox has now announced that South Korean finance institution KEB Hana Bank will be making an entrance into its expansive world. Despite only being in operation since 1967, the bank is ranked as South Korea’s best, as it offers the largest range of foreign exchange products in the country, whilst also having the most valuable amount of assets.
KED Hana’s entry into The Sandbox, which comes as part of the all-encompassing effort to expand global metaverse business in the banking industry, will see a new type of event marketing come to life. Here, the two firms (as well as other partners of The Sandbox) will form a collaborative business model by opening a virtual branch in the game, wherein users can then visit in order to receive basic banking services, get insight into promoted investments, and experience coloration opportunities.
Hana Financial Group will also be introduced into K-verse, a virtual space which contains a whole host of Korean content to allow businesses to connect with Gen Z more meaningfully.
In speaking on the bank’s entrance into The Sandbox, So Jung Kim, the Deputy President of KEB Hana Bank, had this to say: “The metaverse is the way people will experience Web3, and we want to be a part of this new trend. This partnership can open a door for a brand-new type of service, especially for the young generations”.