Singaporean banking conglomerate, DBS, has announced a strategic partnership with The Sandbox. It is acquiring a 3×3 plot of virtual LAND on which to build a platform to promote sustainable living.
DBS, the biggest banking operation in Singapore, will embrace the metaverse as it looks to prepare for the future. Therefore, employing its own army of expert technologists to build a highly immersive banking-themed experience, resulting in a brand-new way for it to engage with its clients in the medium of the virtual world.
Hey #sandfam, DBS BetterWorld is coming to town. @TheSandboxGame#ForABetterWorldpic.twitter.com/b1H4F6xub9
— DBS Bank (@dbsbank) September 9, 2022
Through the initiative, DBS has identified the metaverse as an innovative vehicle for interactive learning, using its gamification model to educate the next generation of investors. It is also pushing forward with a vital and wholesome message of sustainability as the world looks to heal its fractured ecosystem.
This move sees DBS join a number of fellow financial institutions looking to The Sandbox to help connect with its younger customer base, with the likes of HSBC and Korean banking giant, KEB Hana already making waves in the virtual world. So, as The Sandbox continues to gather momentum, expect a wide range of traditional services to enter the fold.