American rapper Pitbull has signed a multi-year partnership with Tezos-Based NFT platform OneOf. The partnership adds to a list of crypto-celebrity partnerships that have bloomed in the year of 2021.
The multi-year partnership will see Armando Christian Pérez, better known as the rapper Pitbull (A.K.A. Mr. 305 and Mr. Worldwide) evangelize the values and work of OneOf, a music-oriented NFT platform that has the backing of legendary music producer Quincey Jones. OneOf is already in line to support digital collectables for the Grammy’s in early 2022, and so with the added acquisition of international mega-star Pitbull, OneOf’s mission to cater to the NFT needs of the music industry is further being fulfilled.
Due to Pitbull’s huge international appeal, the partnership may also be viewed as an astute marketing decision by OneOf. Pitbull has strong ties with Latin America (most notably Cuba through his Cuban parents), which has intuitively prompted speculation that the partnership was made under expectation that the OneOf and Tezos brands will experience huge cross-border exposure through their association with Mr. Worldwide.
The partnership adds to a long list of celebrity crypto partnerships that have formed in 2021, with the majority of which being with musicians, athletes, actors, and even astronauts. It is also thought that whilst Pitbull will be evangelizing for OneOf initially, the limitless nature of crypto may see him launch his own NFTs in the future.
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