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Apple CEO Tim Cook stated that the corporation sees “huge potential” in metaverse technology and is investing in it. Cook was speaking on the company’s earnings call during the first quarter of 2022.
When asked about the metaverse, Cook stated, as quoted by AppleInsider; “We’re an innovation company with over 14,000 AR products in the App Store”. Cook never used the term “metaverse” in his statement, which is worth noting. Cook also stated that Apple had upped its research and development spending. “There’s a lot of money in things that aren’t on the market right now,” Cook has told investors and analysts.
In short, the metaverse is a new world order in which ones services may exchange for other virtual assets, or crypto-currencies. To put it another way, users’ existence will be inextricably linked to the digital world in a far deeper and more intricate way. For some, this sounds dystopian, and most examples of popular fiction in which the virtual and physical worlds have blended fit that description.
Mainstream AR experiences.
Since the inclusion of LiDAR to the iPad Pro and iPhone 12 Pro, it appears that Apple has been pushing for mainstream AR experiences. Apple is also rumored to be working on a VR headgear, which might be introduced in 2022. People would be able to engage with the metaverse using this headset.
Previously, in November 2020, Apple CEO Tim Cook has disclosed that he was a crypto investor and owned digital currency. Cook was responding to Andrew Ross Sorkin, who was organizing a two-day online summit for the New York Times. The Apple CEO spoke about the current topic of crypto-currencies like bitcoin.
He did, however, dismiss the possibility of accepting crypto-currencies through Apple Pay in the foreseeable future. Furthermore, he explained that while Apple is “studying” cryptocurrency, there are no plans to include such in Apple Pay yet.