“Metaverse Fashion Week” to take place in March

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As the metaverse is the current mainstream trend, one of the industries that has actively engaged is fashion. Several businesses have already carried out acts in the metaverse, both to promote their new collections and to introduce their lines of NFTs made to adorn user avatars. Among them have been Dolce & Gabbana, Zara, Gucci, and Balenciaga. Metaverse Fashion Week will be held for the first time from March 24 to 27.

Decentraland, one of the most trendy and popular metaverse platforms, has joined with the company Tokens.com to present the first Metaverse Fashion Week. It paid $2.43 million for a block of digital land in the center of Fashion Street, dedicated to the industry. The transaction went through its subsidiary, Metaverse Group, in November 2021. Fashion aficionados will be able to follow this event, which include some of the most popular labels, for a week. According to Andrew Kigue, CEO of Tokens.com, the goal is to “connect the fashion world with the metaverse through connecting communities, new designers, and NFT projects”.

UNXD, the business responsible for the launch of Dolce & Gabbana NFT’s “Collezuone Genesi” collection, which produced roughly $5.65 million in sales, will be a partner for Metaverse Group. This virtual fashion week is an opportunity for both brands and attendees, according to Tokens.com. “It’s the same as going to a real-world fashion show and seeing what’s fresh from your favorite labels,” Andrew continues. “But with the benefits of the virtual world, a realm where physical barriers disappear.”

Format change.

Although past fashion shows have taken place in the metaverse, its organizers claim that Metaverse Fashion Week is the “first virtual fashion event of its sort”; We’ll be able to see it the week of March 24-27. For the time being, they hope that attendees will be able to live an exclusive experience through fashion presentations. With avatar models, pop-up boutiques, and after parties. As well as various immersive events that will connect the digital and physical worlds.

Source: https://metanews.com/metaverse-fashion-week-to-take-place-in-march/

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