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Facebook is investigating the use of body language and eye tracking to send users personalized virtual adverts in the metaverse. The patent docs reveal how the corporation intends to commercialize the metaverse.
Since its rebranding, Meta, Facebook’s parent firm, has made no secret of its desire to enter the metaverse. The popular Meta Quest VR headset, formerly known as Oculus, is among its weapons. This headset provides a virtual reality experience, allowing users to employ human-like avatars in virtual meetings and other contexts. Now it appears that Facebook intends to broaden these encounters in a way that may frighten some users.
The patents depict a very realistic virtual reality experience populated with human-like avatars. Whose movements are dictated by tracking the user’s actual facial and body movements via various wearable sensors. A “magnetic sensor system” worn around the user’s chest and a picture analyzer capable of replicating skin textures are part of the patented technology.
Ads in the metaverse.
While these new technologies can give a more realistic experience for the user, they are also assisting advertisement departments. In an interview with the Financial Times, which first reported on the patents, Meta’s Nick Clegg stated; “It’s clear that you could do something similar in the metaverse,”. However, “you need to be able to use the data to know whether or not people are engaging with an ad”.
Meta’s newly patented technology ranges from simple ideas like virtual storefronts to more complex concepts like allowing other corporations to “sponsor the appearance” of real-world objects or the ability to get custom adverts while in a VR experience.
The patents appear to have the ability to provide users with a considerably more realistic virtual reality experience. However, for most businesses, the metaverse is about making money and generating revenue through advertising.
Source: https://metanews.com/metaverse-facebook-is-experimenting-with-eye-tracking-technology/
