Those who grew up with and are fans of the ‘Masters of the Universe’ series can now enjoy it in the Metaverse as well. This comes as toymaker Mattel has inked a deal with Cryptoys that will release NFTs of the beloved franchise.
What’s more, the first drop of this collection is due to arrive on November 9, 2022. Among the characters to be featured as NFTs are He-Man/Prince Adam, Evil-Lyn, Battle Cat/Cringer and Tri-Klops, while others like Trap-Jaw, Skeletor, and Panthor will be coming soon.
This NFT collection has been timed to coincide with the 40th anniversary of the franchise, which was on October 11, 2022. But this is not all as drops are expected to be released from November 2022 through January 2023.
Each drop will include 10,000 NFTs for each of the characters across 7 different rarity levels. When the NFTs are bought, they can be kept in mint condition or ‘unwrapped’ and interacted with. As these drops take place, Mattel and Cryptoys will set up a complete universe that allows not just the collection of these characters but gameplay as well.
As Mike DeLaet, the Global Head of Digital Gaming at Mattel, explained, this is a way to bring a long-running and iconic franchise into the digital world.
“As the first toy company to launch NFTs and the only toy partner on the Cryptoys platform, we are thrilled to bring this project to life, bridging the gap between traditional toys and the future, providing fans of all ages a new way to experience He-Man and Masters of the Universe.”