Luxury Marketplace Blockbar Launches First Champagne Drop

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Considering how much some blue-chip NFT assets cost, it comes as no surprise that they are becoming more closely tied to the world of luxury. One of the latest luxury NFT launches comes from Blockbar, a luxury NFT marketplace that sells assets backed by exclusive alcohol.

Earlier this week, the marketplace announced a new venture with Perrier-Jounet, a luxury champagne brand. Together, the two will be bringing the centuries-old brand to the Metaverse via a new NFT drop. This launch will represent Perrier-Jounet’s first NFT drop and Blockbar’s first champagne drop. 

The drop will be backed by the last of the three-litre Belle Epoque 2007 champagne bottles. The bottle will be engraved with the phrase ‘1st @Perrierjouet NFT’ and will also come with some perks. 

This includes a two-day, one-night stay at UNESCO World Heritage Site Maison Belle Epoque. For those looking to buy the NFT, holders of the BlockBar NFT and attendees of the Hong Kong Digital Art Fair will enjoy early access. 

The NFT drop will be released on October 21, 2022, and will come with a price tag of $10,000, payable in Ethereum, wire transfer, or credit card, sold exclusively on the Blockbar website.


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