The terrifying world of K-Pop is about to take another giant leap into the realm of crypto assets. Hybe, the agency responsible for K-Pop chart toppers, BTS, has penned a deal with crypto exchange, Upbit.
In a deal worth tremendous amounts of WON, the two companies have exchanged a significant number of shares. This marks a vote of confidence in the respective businesses, and a strong future partnership. As a result, these two Korean heavyweights will combine their forces to bring K-Pop NFT collectibles to the blockchain.
Going forward, this newly-formed alliance will introduce K-Pop NFT photocards into the mix. A new set of assets featuring some of its much-loved stars, to collect and trade. And will consequently, provide an extra avenue for artists to engage and create dialogue with fans. A potentially lucrative proposal, considering the tenacious spirit of the K-Pop community.
Upbit is one of the biggest crypto exchanges operating in (South) Korea. And in addition, are one of only four such companies with authority to offer WON trading pairs on their platform, accomplishing this mighty achievement by negotiating a regulatory minefield. As a result, they are a serious contender within Korean crypto circles.