FarmVille Innovator Zynga Digs into Web3 Gaming with Sugartown

Share on facebook
Share on twitter
Share on linkedin

The brainchild behind the famous FarmVille Facebook game, Zynga, has announced it’s taking a bold step into the Web3 gaming world with its upcoming blockchain-based venture, Sugartown, coming soon.

Sugartown unfolds a tale of three farm animals mistakenly tearing open a rift to a parallel universe. Players seeking entry into the ecosystem must purchase an Ora NFT later this year. They can stake the non-fungible collectibles to amass Sugar — an in-game currency dissimilar to cryptocurrency — to gain energy and reap the rewards when partaking in the enticing free-to-play minigames and immersive experiences.


Created by @Zynga Web3 Gaming. Coming soon.

— Sugartown (@visitsugartown) August 14, 2023

Famed Casual Games to Enticing Web3 Exploration

Coming to life in 2007, Zynga garnered interest in the gaming world with the launch of its top-rated gaming titles FarmVille (which amassed 10 million daily users), Mafia Wars, Words with Friends and Merge Dragons in 2009 and beyond. 

Taking a new direction, Zynga announced plans to explore the Web3 gaming realm in 2021, alluding to an eventual future dominated by digital innovation. Grand Theft Auto’s publisher Take-Two Interactive then took over the gaming giant for a whopping $12.7 billion in 2022, to supply the much-needed infrastructure to empower its promised blockchain-based games.

The odyssey from conventional gaming to blockchain innovation showcases Zynga’s dedication to adapting toward a revolutionary landscape. As the company levels up to debut its first blockchain-based game, the Web3 gaming community eagerly anticipates this upcoming chapter in its evolving narrative.

With an ecosystem set for evolution and a future strengthened by collaboration, Zynga is poised to reshape the gaming and blockchain intersections for years to come.

Related Posts