Beverage Company ‘Neuro Brand’ Buys a Bored Ape for $1 Million

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This year has seen several NFT collections be leveraged by consumer brands for products like phone cases and beverage cans, signalling yet another real-world application for them. Following this trend, Neuro Brands, a health beverage company, has purchased a piece from the Bored Ape Yacht Club collection. 

The piece in question, Bored Ape #8585, was purchased for 777 ETH, which comes to over a million dollars. This represents one of the biggest Bored Ape purchases in recent memory and could be a turning point for Neuro Brands.

The Bored Ape is a five-trait trippy fur ape wearing heart glasses and a crown on its head. While the company has not announced what exactly it plans to do with the Ape, it could very well go down the branding and licensing route, putting its admittedly attractive image on its products. 

According to Sanela Diana Jenkins, the CEO of Neuro Brand, the Bored Ape Club is in line with its vision and this is an ideal time to get in on the NFT market. 

I started Neuro in the great financial crisis of 2008/2009. The NFT market is scared, and fear affects the market in a negative way. I believe in the future of NFTs and Bored Apes and want to empower the NFT community. This Bored Ape is gorgeous and perfectly aligns with Neuro’s beautiful, bold approach to life,” Jenkins says. 

Learn more about BAYC >> The Bored Ape Yacht Club Explained


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