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Bandai Namco, the Japanese video game group, has announced the creation its own metaverse in order to promote fan involvement. This strategy was unveiled at the unveiling of the company’s new medium-term plan. The initiative would cost the corporation 15 billion yen ($130 million).
Bandai Namco, one of Japan’s most well-known game developers and publishers, will launch its own metaverse. The decision was in a document defining the company’s medium-term plan. Which outlines the group’s strategy from April 2022 to March 2025.
The business explains in the document, which released on February 8, that the new metaverse will be part of its “IP Axis” strategy. Which aims to increase fan involvement with its properties. The strategy is as follows:
“In this IP metaverse, we envision virtual environments where customers can enjoy a wide spectrum of entertainment on an IP axis, as well as settings that combine physical items and locales with digital aspects,” says Bandai Namco.
Bandai Namco has revealed intentions to invest $15 billion ($130 million) in the creation of its metaverse.
Indeed, this metaverse pivot is a critical element of Bandai Namco’s future. The concept is one of the company’s core strategies in its digital business plan. As part of their medium- to long-term goals, several Japanese corporations in the industry have begun to offer new concepts. Such as token economies and user-generated content.
Square Enix, the creator of the Final Fantasy, Dragon Quest, and Kingdom Hearts franchises, has announced that it will focus on blockchain-based content and token economies in addition to the content it typically generates. Yosuke Matsuda, president of Square Enix, recently discussed the relevance of these new technologies. As well as how future worlds would be able to compensate people for creating content in a more equal way than is now the case.