This new alliance aims to create multimedia NFTs based on Cube’s catalogue of upcoming and established stars, representing a portfolio of over 50 artists including the likes of BtoB, Pentagon, (G)IDLE, and LightSum. As such, they will produce tradable assets featuring portraits and album art, as well as individual songs and full-length albums. The result will create a whole new method for fans to engage with their idols, as well as provide an extra revenue stream for the stars involved and creating a fully online hub for K-POP-related interactions and paraphernalia.
The announcement comes just weeks after Hybe partnered with Upbit to release a collection based on K-POP rivals BTS. However, the news arrived to a mixed response from the formidable K-POP fanbase, with members vocal about their displeasure due to NFTs’ perceived negative impact on the environment.
Animoca Brands is the gaming powerhouse behind metaverse goliath, The Sandbox, and has a significant stake in blockchain pioneers, Dapper Labs. So, this incredible pedigree should have what it takes to spearhead the next stage in the K-POP revolution.