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When Microsoft paid nearly $70 billion for Activision Blizzard last month, CEO Satya Nadella didn’t hesitate to mention the metaverse in his remarks.
“In gaming, we think of the metaverse as a collection of communities”. “Individual identities anchored by strong content franchises that are available across devices,” Satya Nadella explained. According to the company’s statement, the arrangement will supply “building blocks for the metaverse.”
But it was unclear where Nadella saw the link between creating the metaverse and investing in Activision Blizzard. Which owns a slew of game companies and a massive library of intellectual property.
“Metaverse is really about producing games,” Microsoft’s CEO remarked. Indeed, referring to the similarities in concepts and technology between a virtual meeting and a video game. “It’s about being able to put people, places, and things into a physical engine and then having all the people,”. “As well as places, and things in the physical engine interact with one other.”
“You and I will soon be sitting at a conference table with our avatars, holograms, or even 2D surfaces with surround sound.”
“As a result, the way we’re going to approach the system side of what we’re going to construct for the metaverse is effectively to democratize game building.”
When asked what he anticipated players to do outside of gaming; “Within this intellectual property that Microsoft is paying so much money for,” Nadella emphasized. The social and cultural components of Forza Horizon 5, which is a game that is nominally all about race cars.
“At the end of the day, the entire study must be through the lens of the category in question,”. “Even with this acquisition, we will be number three in the market with a sub-10% market] share, when even the top company has a sub-10% market share. This demonstrates how disjointed the content development platforms are “..